The Frick Collection Expands its Free Acoustiguide Offerings to Include Italian and, the First Italian-Language Guidebook to The Frick Collection Also Published
Building on the success of its free Acoustiguide INFORM® Audio tours, The Frick Collection is pleased to announce that it is adding an Italian version to its offerings. Under Director Samuel Sachs II, The Frick Collection introduced the ArtPhone tour in English, French, German, Japanese, and Spanish, and became the first North American fine arts museum to offer a truly comprehensive museum tour in such large complement of multi-language programming (visitors may select from three hours of material in all of the languages available). Offered at no extra charge, ArtPhone tours have been avidly used by upwards of 94% of all visitors at The Frick Collection. The Italian version of ArtPhone has been made possible through a generous grant by Bulgari. Furthermore, this month the institution, in conjunction with Scala Publishers, will offer for sale the first Italian-language guide to La Frick Collection/Una visita, a remarkable offering among American museums.